The effective communication of the results or findings of a study, trial or project is an often overlook but critical aspect of any investigative process.

The impact of even the extraordinary results or critical breakthroughs may be tempered by reporting which is verbose, unappealing and needlessly technical.

Writing up studies and reports in an informative, engaging and succinct manner is therefore just as important as the analysis itself, particularly if it is intended to support decisions being made by colleagues who may not be familiar with statistical methods.